Our history
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The magical encounter between Anna and Carlo, very young Romans, is their magical encounter with fashion.
Love, vocation, inspiration and desire to grow
Sensing both the opportunities of the 'drinking Milan of the Eighties', they moved from Rome not without regrets, leaving behind the period of the mythical 'Seventies', flower children, elephant-foot jeans, miniskirts ... they went to meet the period that cleared the Studio 54 in New York, disco music, elegant clothes made with artificial materials like the 'wrap dress' in jersey designed, as early as 1974, by Diane von Fürstenberg, to be worn either by day in the office, both in nightclubs.
Here are the 80s, the show off and the obsession with signing, the cult of success and efficiency.
In this period Italian fashion became definitely international, reducing the importance of French haute couture: Milan tore the palm of fashion capital in Florence, Venice and Rome.
Giorgio Armani, Ottavio Missoni, Gianfranco Ferrè, Gianni Versace, Dolce & Gabbana, Miuccia Prada and Krizia became famous Made in Italy designers. The success of D&G was due to the pop star Madonna, enthusiastic about the chic and unkempt erotic clothes, with black stockings and underwear to be seen.
The ideal of feminine beauty was inspired by the sporty and slim, muscular and ambitious woman, successful both in private and public, thanks also to the fact that she is always adequately dressed. Madonna herself personified this creed, according to which it was possible to shape one's body through aerobics, bodybuilding, diets and beauty care: the model of the manager woman, no longer feminine and fragile, but hard and ruthless at work.
At the same time, the Yuppie phenomenon was born in the United States of America, a young actress's acronym for Young Urban Professional. Rampant and ambitious, the yuppie often worked on the Stock market, had few scruples and wanted to get rich quickly. He frequented chic and expensive restaurants, sniffed cocaine and dressed Italian, especially Armani and Versace.
Important personal relationships with the Italian designers of these periods, a burning desire and many international experiences have gradually fueled the passion of Anna and Carlo for Fashion.
Anna, in the wake of her previous passion for architecture and fashion design, and Carlo, from a very young age in Rome in the world of art and commerce, nephew of Vincenzo Scotti, former minister of eight governments, founded twenty years ago, Modamica, the meeting place of their Friends. Their activities have been combined with the needs of a world that is always in continuous transformation, allowing the realization of many dreams, they and their Friends.
Strengthened by this past, Anna and Carlo are increasingly aware of being able to draw on the experiences gained in the world of fashion, on the subtle relationship between past and future, between tradition and innovation, with the great obligation to keep the flag of Fashion 'Made in Italy.
As designers do, with a passion and creativity that amaze and excite a growing and attentive audience to the language of Fashion, Anna and Carlo search and propose to their many Friends the best stylistic choices, the best collections, the most significant trends.
In a work where nothing is taken for granted, where there is always a need for revisions and updates, from Modamica, with Anna and Carlo, with Enrica and Simone (the new generation), the spark of desire always springs. Fashion to amaze, excite, surprise. To explore different cultures and styles.
As Kahili Gibran wrote, "the appearance of things varies according to the emotions and so we see magic and beauty in them, but, in reality, magic and beauty are in us".
The messages of fashion designers, what we love about Fashion, that dream and that desire for change, the emotions and passions that today none of us can do without, become within reach for everyone. In fact, Fashion is so for those who feel it: it excites, enchants and disappoints as it does a great love.
Fashion has transformed, the world has become smaller, there is a desire for sharing, innovation, personalization, social openness for playful and relaxing experiences.
Modamica, thanks to its constant commitment, research and continuous study, manages to interpret these trends very well, proposing itself, among other things, alongside the main Fashion Brands, as a partner of numerous important international operators.
Modamica is also the Fashion of the future, the one we are all looking for and that the modern "fashion designers", which are the evolution of the designer's figure, are already offering us in their collections. Without excesses but rather with many simplifications: choices aimed at personalization, ease, linearity and the conscious use of materials and fabrics.
Modamica always surprises with sophisticated and accurate models that combine aesthetics and functionality. With gradual approaches, with a maniacal attention to prices, the needs of people are valued, giving value to the idea of being in tune with the everyday, keeping pace with the news and orientations of the most important "fashion designers", such as: Roberto Cavalli, Gianni Versace, Alberto Guardiani, Inès de la Fressange, Roccobarocco, Elena Mirò, Via delle Perle, Frankie Morello, John Galliano, Karl Lagerfeld, Cesare Paciotti, Ermanno Scervino, Ljudmila Radčenko, Casadei, Maurizio Miri, Salco, Fabiana Filippi, Lorena Antoniazzi, Christies, Pianura Studio, Gianfranco Ferrè, Missoni, Trussardi, Angelo Marani…
Trends, novelties, ideas, to favor balanced and concrete choices in the name of quality, comfort and everyday chic, in an environment where everything is immediately very familiar, captivating and seductive...
The best emotions for the magical encounter with fashion.